Pinterest is a powerful tool for bloggers to drive traffic to their websites. With over 400 million active users, Pinterest is a platform that can help bloggers increase their reach and grow their audience. However, many bloggers struggle to use Pinterest effectively. In this article, we’ll share some tips and tricks for bloggers to make the most out of Pinterest.
1. Create a Business Account
If you’re serious about using Pinterest to promote your blog, you should create a business account. A business account will give you access to analytics, which can help you track your performance and see what’s working and what’s not. You can also use a business account to run ads on Pinterest.
2. Optimize Your Profile
Your Pinterest profile is like your business card. It’s the first thing people see when they visit your profile, so you want to make sure it looks professional and inviting. Make sure your profile picture is clear and high-quality, and that your bio clearly explains what your blog is about. You should also include a link to your website in your profile.
3. Create Boards
Boards are like categories on your blog. They help organize your content and make it easier for people to find what they’re looking for. When creating boards, choose a descriptive name and add a clear description. You should also choose a cover image that represents the content of the board.
4. Pin Consistently
Consistency is key when it comes to Pinterest. You should aim to pin at least once a day, but no more than 10 times a day. You should also make sure you’re pinning high-quality, relevant content that your audience will find useful. You can use tools like Tailwind to schedule your pins in advance.
5. Use Keywords
Pinterest is a search engine, so you want to make sure you’re using keywords in your pins, boards, and profile. Use the Pinterest search bar to find relevant keywords and include them in your descriptions. You should also use hashtags to make it easier for people to find your content.
6. Create Eye-Catching Pins
Your pins should be visually appealing and eye-catching. Use high-quality images and make sure your text is easy to read. You should also use a consistent branding style across your pins to make them easily recognizable.
7. Join Group Boards
Group boards are boards that multiple people can contribute to. Joining group boards can help you reach a larger audience and get your content in front of more people. You can find group boards by using the Pinterest search bar or by joining Facebook groups for bloggers.
8. Analyze Your Performance
Pinterest Analytics can provide valuable insights into your performance on the platform. You can see which pins are getting the most engagement, which boards are performing well, and which keywords are driving traffic to your website. Use this information to optimize your strategy and improve your performance.
9. Use Rich Pins
Rich Pins provide additional information about your content, such as product details, recipe ingredients, or article descriptions. By using Rich Pins, you can make your content more appealing and informative to your audience. You can enable Rich Pins by adding metadata to your website.
10. Repurpose Your Content
You don’t have to create new content for Pinterest. You can repurpose your existing content by creating new pins or boards. For example, you can create a board that features all of your blog posts about a specific topic, or you can create multiple pins for the same blog post with different images and descriptions.
11. Engage with Your Audience
Engagement is key on Pinterest. You should respond to comments on your pins and boards, and you should also engage with other users by commenting on their content and sharing their pins. This can help you build relationships with your audience and increase your visibility on the platform.
12. Use Pinterest Ads
Pinterest Ads can help you reach a larger audience and promote your content to people who are interested in your niche. You can create Promoted Pins, which are pins that appear in users’ feeds and search results, or you can create Promoted Video Pins, which are videos that play automatically in users’ feeds.
13. Use Pinterest SEO
Pinterest SEO is similar to traditional SEO, but with a few differences. To optimize your content for Pinterest SEO, you should use relevant keywords in your pins, boards, and profile. You should also use long-tail keywords, which are more specific and less competitive than broad keywords.
14. Create Vertical Pins
Vertical pins perform better on Pinterest than horizontal pins. This is because vertical pins take up more space in users’ feeds and are more likely to catch their attention. You should aim to create pins that are 600 pixels wide and 900-1200 pixels tall.
15. Use Pinterest Trends
Pinterest Trends is a tool that shows you what people are searching for on Pinterest. You can use this tool to identify trending topics and create content that is relevant to your audience. You can also use Pinterest Trends to discover new keywords and optimize your content for search.
16. Use Pinterest Analytics
Pinterest Analytics provides valuable insights into your performance on the platform. You can see how many impressions, clicks, and saves your pins are getting, as well as which pins are driving the most traffic to your website. You can use this information to optimize your strategy and improve your performance.
17. Collaborate with Other Bloggers
Collaborating with other bloggers can help you reach a larger audience and promote your content to new people. You can collaborate by creating group boards, guest posting on each other’s blogs, or promoting each other’s content on social media.
18. Use Pinterest Hashtags
Hashtags are a great way to make your content more discoverable on Pinterest. You can use up to 20 hashtags per pin, but you should aim to use 5-10 relevant hashtags. You can also use hashtags in your board descriptions and profile bio to make it easier for people to find your content.
19. Pin at the Right Time
Pin timing can have a big impact on your performance on Pinterest. You should aim to pin when your audience is most active on the platform. You can use Pinterest Analytics to see when your audience is most active and schedule your pins accordingly. You can also use tools like Tailwind to schedule your pins in advance.
20. Use Pinterest Communities
Pinterest Communities are groups of people who share a common interest. You can join Communities related to your niche and share your content with the members. This can help you reach a new audience and promote your content to people who are interested in your niche.
21. Create Infographics
Infographics are a great way to share information in a visually appealing way. You can create infographics that summarize your blog posts or provide tips and advice related to your niche. Infographics are highly shareable on Pinterest and can help you reach a larger audience.
22. Use Pinterest Search Ads
Pinterest Search Ads are a type of ad that appears in search results when people search for specific keywords. You can use Search Ads to promote your content to people who are actively searching for information related to your niche. Search Ads can be a great way to drive targeted traffic to your website.
To recap, Pinterest is a powerful platform for bloggers to promote their content and grow their audience. By using these tips and tricks, you can optimize your strategy and increase your visibility on the platform. Remember to use hashtags, pin at the right time, use Pinterest Communities, create infographics, and use Pinterest Search Ads to make the most out of Pinterest.